Marketing has always been about promoting your brand to the right people at the right place and time. With how accessible the internet is today, the number of people online is increasing every day. Digital marketing involves marketing efforts that help you connect and reach people online through websites, social media, emails, search engines, and more.
As more companies realize the benefits of having an online presence, digital marketing continues to gain importance, resulting in increased career opportunities. In this article, we guide you through the best careers in digital marketing you should consider.
Social media is one of the key areas of focus in digital marketing due to its ability to capture and connect with your target audience on popular social media platforms. Social media managers are responsible for handling social media profiles, creating social media campaigns, content creation, developing strategies for increasing followers, and monitoring analytics.
If you spend most of your time on social media channels, staying on top of the news and conversations, and have a solid understanding of various platforms, this role might be the best for you.
As a social media manager, you can work for large corporations and startups across various industries and manage their official accounts and activities on social media. Moreover, you can even choose to assist influencers and celebrities by setting up and handling their social media profiles.
2. Content Writer/Copywriter
The internet is dominated by content today. You see content everywhere online, be it websites, social media platforms, emails, and more. A well-written content or copy helps you boost engagement and escalate your brand’s reach online.
While content writing and copywriting differ from each other, they are both essential to driving marketing efforts and are vital to digital marketing. Both require you to have effective writing skills that enable you to communicate your ideas or concepts online.
As a content writer, you’ll be writing for a specific purpose, whether educating the audience or raising awareness about your brand. On the other hand, being a copywriter will require you to write to persuade the audience to buy your product or service. With the growing demand for content, the number of job opportunities is also abundant in this field.
3. PPC Specialist
Pay per click or PPC is one of the online marketing techniques used to drive traffic to a website, where an advertiser pays every time the ad is clicked. Google Ads are the most common PPC type, where you pay to appear on the top slots of the search engine’s results page. Other channels include social media platforms like LinkedIn, Facebook, Instagram, Twitter, and more, where you can run ads on images, videos, and various post formats.
A PPC specialist is responsible for planning advertising campaigns, monitoring existing campaigns and optimizing them, and reviewing analytics to create performance reports. You would work closely with business managers and decision-makers to help you create advertising campaigns according to the business requirements.
The role is quite challenging yet rewarding and requires you to have knowledge of digital advertising platforms, a strategic and analytical mindset along with effective communication skills.
4. Content Strategist
As a content strategist, you would be responsible for planning content for social media, websites, emails, and other digital channels to boost engagement and achieve business goals. You would be brainstorming ideas by researching the brand’s competitors’ profiles and trending posts in the related industry, developing creative guidelines, and creating a content plan accordingly.
Moreover, you’ll collaborate with the creative team, including graphic designers and writers, to implement strategy and ensure the content plan meets all the business objectives. If you’re a creative thinker with a keen eye for content and design, this role might be the best for you.
5. SEO Specialist
Search Engine Optimization or SEO is optimizing your website to rank higher on search engine result pages. In order to become an SEO specialist, you will need to have knowledge of how search engines work, understand and work on strategies, keep up with industry trends, try and test various methods that work, and monitor analytics.
SEO is a long-term process, and the role will require you to have patience, critical thinking, research, and an analytical mindset. Moreover, having technical and programming knowledge is often required for being an SEO specialist and is considered a plus point.
The role might be a great pick if you have a knack for both marketing and technology. Try these best websites to learn SEO to acquire the necessary skills for the role.
6. Branding Expert
A brand is a reflection of your product or service. Branding experts are becoming increasingly important as companies realize the value of building a strong reputation online by differentiating themselves from the competition.
As a branding expert, you’ll manage your client’s brand, create strategies for building awareness, and improve the company’s visibility and reputation online over time by closely, and reviewing progress. Furthermore, you’ll oversee the creative team’s efforts to align product display, logos, visuals, and website design.
To become a branding expert, you’ll need to be creative, organized, have great communication skills, and keep up with the trends online.
7. Email Marketing Specialist
Companies use email marketing to communicate with target audiences and drive them toward their official websites to buy their product or service. The email marketing specialist will be responsible for creating emails, building email lists of prospects, developing strategies, following up on emails, and monitoring email marketing campaigns.
To become an email marketing specialist, you’ll need to have excellent written and communication skills, an understanding of marketing messaging, and knowledge of email marketing automation software.
As email marketing is one of the major parts of digital marketing strategy, many companies and startups look for email marketing specialists to engage with their target audience at every stage of the sales funnel and boost conversion rates.
8. Digital Marketing Manager
Digital marketing managers are often experts in most of the roles mentioned above, or are known to have a solid understanding of them. The role is responsible for leading and managing all the digital efforts, including social media campaigns, SEO, branding, ad campaigns, growth strategy, reviewing analytics, and more.
A digital marketing manager handles a wide variety of tasks and marketing channels, which requires an arsenal of tools and software. The size of the company also decides the number of tasks a digital marketing manager needs to handle. Within a startup, the role is likely to be responsible for handling the entire process.
However, large organizations usually have a digital marketing manager devoted to a specific area of digital marketing. Try out these best online courses for digital marketing skills if you’re just starting out in the field.
Kickstart Your Career in Digital Marketing With the Best Opportunities
While traditional marketing still has its place, digital marketing is rapidly taking over. Digital marketing offers a dynamic career with immense potential and opportunities. The field is exciting for anyone who is looking for a constantly evolving career.
With the above-mentioned careers, you’re sure to find the best suitable role in digital marketing for yourself. Make sure that the career you choose aligns with your personality, skills, and interests.