Tag Archives: TikTok

Livestreaming on TikTok, Twitch and Instagram fuels social app usage

Live streaming and the explosion of the “creator economy” are igniting the current rise in social media app use and rapidly changing the landscape, a new study finds. This year alone, consumers have already downloaded more than 9.2 billion apps and are expected to spend 740 billion hours on them. That includes an estimated 548 billion hours of them live… Read More »