We often talk about the impact of latency can have on any network connection as well as the user’s experience when using any web-based application.
But what exactly is latency and what makes it important to take into account when planning your application’s infrastructure including cloud deployment as well as load balancers?
Despite the incredible advancements in the field of computer networking technology, high-speed connectivity, and the rise in cloud computing (which allows data centers to be moved to greater locations than ever) however, latency is still a major issue.
In this article, we’re going to discuss the effect the server’s location has on latency or delays in web hosting. We will also discuss some tips that can be used to lessen the impact of this problem.
Reasons Why the Website Speed is Critical
In the competitive digital landscape, you have to fight for a portion of Internet traffic. One of the key factors in your efforts to get there is using search engines such as Google.
Today, your website speed directly influences the way Google rates your website. Of course, there are additional elements to consider and it’s an intricate mix of many factors, but speed is the main well-known factor. The latency is the most significant issue.
The most recent Google updates include the speed with which your website serves pages to mobile devices, which is directly associated with the latency phenomenon.
Bandwidth vs Latency
There is a widespread misinterpretation between latency and bandwidth. Let’s discuss a bit about these terms and the meaning they convey.
Bandwidth is the number of data transfers every minute. A good way to think about it is to think of it as a highway.
A six-lane highway permits more vehicles to travel past an exact point in a second than a highway with four lanes. Similarly, a 1Gbps connection will transmit more data in a second than a connection of 100Mbps.
Latency is the period of time the piece of data travels from its place of origin towards its final destination. If we keep the road analogy it is the amount of time needed to travel from one point to another.
The choice of server affects the latency in web hosting. Let’s suppose you are choosing the VDS server hosting then it is very important that you buy the right server at the right location where you want to target your audience to reduce the latency rate of your dedicated server.
Let’s take an example you have a dedicated server that loads the webpage which have the 20 objects to load and each object takes the 150 ms to load. It will take 4.5 seconds to load the complete webpage. So reducing the latency in the dedicated server are more important to load the webpage faster.
Causes of Latency
If a user types the address of your website in the web browser, their computer sends and retrieves information with the velocity of light by the way that is comprised of “gateway nodes” or more simply, “hops”.
The greater the distance between the client and server that hosts the website the higher the delay. The latency also depends on the performance of the network as well as the quality of routing devices.
Based on this data, if you have the option of hosting your website on a Server in Dubai or in the USA, which region should you select? You should select the location that is closest for your targeted audience.
How Server Location Influences the Latency of Web Hosting?
Data is transmitted over the Internet through a network of cables. However fast electronic signals and pulses are, the more distance over which data must travel, the longer it takes to get there.
Let’s say, for instance, an example of operating a website that targets users mostly from Asia. If the web hosting provider you’re using has only data centers in the U.S., that means the information that is part of the site must travel across the globe to reach every visitor in Asia.
So, if your targeted audience in California USA, then you should go with VPS Los Angeles to ensure that your users have the best experience with latency issues.
In the same way, when looking to download an image via the internet, there are lots of things that can impact the speed of your download. One of them is the location of the server hosting your file.
The farther away the server is from you, the longer it takes for data to get to your personal computer.
If a user uses their browser to go to a website, it sends a request to the server hosting the site and is greeted with an answer at extremely fast speeds, even with the light speed over an optical fiber network.
While light-speed is extremely quick, with every “hop” there is an inherent delay in processing as the router processes the data, analyzes it, and then transmits it to the next place.
Furthermore, the number of hops or intermediary devices that connect your device and server will influence the latency, also known as the lag for your connections. The fewer hops are there, the lower the latency.
Tips to avoid the issues of latency with Web Hosting
· Select the Right Server Location
One of the most effective methods to prevent this problem is to take into account the location of your server before building your website. For example, if your targeted audience is North America, then you should go with VPS Mexico option to minimize the latency.
If you have an approximate concept of where your users should be from, you’re good to go. We recommend hosting with a trustworthy provider that offers you with an array of different server location options. You should go with a server location that is closest to your target audience.
· Use a CDN (Content Delivery Network (CDN)
If you’re hesitant to move to a new server due to some reasons, another option is to utilize a Content Delivery Network (CDN).
CDNs aid in storing your website information on a variety of servers across the globe to improve the speed with which your website delivers data to your customers.
Although not the best choice for an actual website hosted close to the users, CDNs are an option that can be helpful. One example of a great CDN that you could use is Cloudflare.
· Improve Your Database
The response time is contingent on the database’s optimization. When you initially set up your website the database responds rapidly to requests.
As time goes by and the database grows, it accumulates information. The compilation results in massive quantities of data being stored.
There are methods of optimizing databases to increase the speed of your website. If you’re using WordPress the initial step would be to spot slow queries by using the query checker.
If you spot the slow ones, focus on optimizing them. Switch the group to objects, and make use of indexes or any other solution that is appropriate to the issue at the moment.
The performance of your website is greatly influenced by the distance between your hosting facilities to the region you are attracting visitors from. Choose a web hosting service that has servers located in a data center located in close proximity to your targeted audience.