Welcome to the age of the digital content creator. Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. From… Read More »
30-second summary: Marketers are faced with massive amounts of information. AI/ML tools are the key to unlocking insights from a snowballing avalanche of data. We interview David Edelman, Harvard Business School Professor and AI marketing expert to understand how marketers can harness the power of AI. Edelman advises on topics including navigating the growing landscape… Read More »
Steve Krull is the CEO and cofounder of Be Found Online, an award-winning digital marketing agency. getty Between inflation, labor shortages, supply chain woes and more, people have a lot to navigate, and these difficulties are amplified for organizations. All of these factors translate into challenges for businesses, like an updated customer profile, limited talent… Read More »
As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a waste of money and resources.… Read More »
What you need to know The European Parliament recently approved a law that will require many electronic devices to use USB-C for charging. Mobile phones, tablets, and cameras sold in the EU will require USB-C by the end of 2026. Laptops will also require USB-C charging by spring 2026, though there are some exceptions. The… Read More »
In what comes as a landmark decision, the European Union Parliament on Tuesday approved new rules that make sure a universal charging port is introduced for electronic gadgets like mobile phones, tablets, cameras, e-readers, earbuds and other devices by 2024. The motion passed with 602 votes in favour and 13 against it. Accordingly, the vote… Read More »