15 Strategic Steps To Help Businesses Lower Web Hosting Costs

Roben Walker

In today’s business world, having a website is essential. Many customers prefer to shop online, and having a robust website ensures that they have access not only to important information about your business but also to your products or services—all at the click of a button. But Web hosting can be expensive, especially for businesses just starting out.

Fortunately, there are several strategic steps and solutions—some of them surprisingly simple—that businesses can leverage to make the expense more manageable. Below, 15 Forbes Technology Council members share smart ways a business can decrease its Web hosting costs.

1. Move Services To The Edge

Moving services to and offloading data at the edge can drastically reduce cloud hosting costs. This also cuts down on processing and bandwidth costs, because data needs to travel less frequently to the server hosting the site. Distributed footprints even reduce the cost of potential outages: A cloud server outage shuts down websites, but if an edge node fails, traffic can be easily redirected. – Rafael Umann, Azion

2. Implement Partnership Strategies

An underutilized approach to decreasing Web hosting costs is to devise and implement a strong partnership strategy where transactions across multiple partner channels are enabled without incurring hosting costs. This will ensure that penetration across customer segments occurs without any loss of sales potential. – Sayandeb Banerjee, TheMathCompany


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3. Look For Companies That Offer Discounts

One way a business can decrease its Web hosting costs is by choosing a Web hosting company that offers a discounted price for committing to a longer contract. For example, businesses that commit to a 36-month contract may receive up to a 50% discount on regular pricing. – Dragos Rus, WeSupply Labs

4. Stay Updated On The Current Market Value Of Services

Begin looking for partnerships that can relieve some overhead. One obvious example is to use a third-party site to process financial transactions, but that’s just scratching the surface. Competition for cloud-based services keeps intensifying. This should tell us to keep close tabs on our ISP’s billing practices. While we don’t want to jump ship often, we also need to stay current on market value. – Steve Gickling, Calendar

5. Optimize Video And Image Sizes

Images and videos typically dominate the payload size of a website. These increase bandwidth and storage. Moreover, they can dramatically slow down the “time-to-live” during peak hours and on slower connections (which will increase abandonment). Optimizing the sizes of images and videos is a quick way to reduce Web hosting costs while providing great performance benefits. – Henri Isenberg, ReviewInc

6. Take Steps To Limit Traffic To The Target Audience

Determine the target audience for your business and keep track of SEO optimization and content so as not to attract non-targeted traffic to your site. Here, you need to struggle for the quality of traffic, not the quantity. What matters is conversion to purchase, not the number of visits. – Ivan Shkvarun, Social Links

7. Carefully Consider Which Plans And Providers Best Fit Your Needs

Objectively identifying your traffic and potential traffic can help you identify which hosting plan and hosting provider would be suitable. AWS charges based on traffic, so if you want to use the benefits AWS offers, use it for your back-end infrastructures, such as DB, back-end and security. For your front end—where your traffic hits—you can choose a flat fee hosting plan. – Vignesh Wadarajan, NinjaOS

8. Follow A Cloud Native Web Application Architecture

Following a cloud-native Web application architecture helps to optimize Web apps and reduce costs. In such architecture, Web apps are lean and lightweight (for example, a single-page app), and business logic and heavy processing, such as content optimization, run inside microservices. Web apps communicate with the microservices using APIs. – Asanka Abeysinghe, WSO2, Inc.

9. Remove Expired Or Outdated Content

If you are multiple years into your business, make a regular habit of auditing your website for irrelevant content that can be removed. This could include expired promotional offers or outdated tutorials explaining older versions of your product. That said, analyze your site’s SEO performance so you do not remove content that still ranks highly on search engines and brings traffic to your site. – Judit Sharon, OnPage Corporation

10. Keep Things Simple

Keep your website and domain structure simple. Avoid unnecessarily large files and complex website designs by using a content delivery network to store digital assets. Consider how necessary it is to have multiple jurisdictional TLDs while appealing to regional teams and a global client base. Such an approach can quickly lead to an overly complex Web design rather than leveraging a .com-only model. – Mark Brown, British Standards Institution (BSI)

11. Focus On Supporting And Enabling Sales

One way a business can decrease its Web hosting costs is by supporting and enabling sales. Businesses should view websites as lead- and money-generating marketing sales tools. A website is valuable real estate in cyberspace. If a feature, page or Web part does not support sales efforts, it must be eliminated. Potential customers are attracted to well-organized, secure and informative sites. – Bob Fabien Zinga, U.S. Navy

12. Purchase A Long-Term Contract

Purchase the longest contract term you can justify to reduce your annual costs, and ensure your rich media assets (images and self-hosted videos) are sized and compressed appropriately. If you’re serving unnecessarily large files, your Web hosting utilization will be higher, and your site’s performance will suffer. – Rashad Nasir, ThinkCode

13. Regularly Reevaluate Hosting Options And Code Practices

First, it’s wise to reevaluate hosting options as the business scales. Using on-premises Web hosting may be appropriate for businesses at certain stages, but utilizing cloud Web hosting options will be appropriate at other stages. Second, Web developers should constantly evaluate their code and keep it lean to avoid unnecessary data traffic. Ideally, this will be institutionalized in a cadence. – Roland Polzin, Wing Assistant

14. Segregate The Web Application

For early-stage businesses, especially startups, managing budgets is an important task. To reduce Web hosting costs, an important strategy would be to segregate the Web application into static pages and dynamic data (data fetched from the server via APIs). The static pages could be hosted on free website hosting services, whereas the APIs could be hosted on far cheaper cloud-based hosting services. – Somdip Dey, Nosh Technologies

15. Ensure Adequate Support And Resources

Ensuring you have adequate support and dev resources—more than you think you need, whether they are internal or external—can reduce the dollars and time spent on your site. You don’t want to rely on getting additional contractors when there’s an emergency or have your marketing leader figure out how to make major design and navigation changes (which also has a significant opportunity cost). – Raja Epsilon, WrkSpot

https://www.forbes.com/sites/forbestechcouncil/2022/11/18/15-strategic-steps-to-help-businesses-lower-web-hosting-costs/

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